AI Recommendation Report · Newmarket Holidays · 26 July 2026
When a buyer asks, AI never names Newmarket Holidays.
Executive summary
6 answers · 6 questions
Across the 5 AI recommendations we analysed, your business appeared in 0. Your largest competitor, Contiki, appeared in 2.
Of the 5 buying questions we put to an AI assistant, AI hands 4 straight to a competitor. One question is owned by nobody yet, the cheapest ground on the map.
Asked about Newmarket Holidays by name, AI answered the question knowing who you are. That is knowledge, not a recommendation.
Your AI Trust Score is 70 out of 100: AI has what it needs to recommend you, and it still is not doing it. The evidence is there, the recommendations are not.
The quickest opportunity is “what is the best escorted tour company for group holidays in the UK”, where Trafalgar currently takes 1 of the 1 answers. A category buying guide is the asset that competes for it.
There are 4 of 5 AI responses in play.
AI named Contiki 2 times across the 5 buying questions we measured. It named Newmarket Holidays not once.
Counted across 6 AI answers to 6 of your buyers’ real questions.
The problem
AI is recommending Trafalgar to your customers, not Newmarket Holidays.
We put 6 of your buyers’ real questions to an AI assistant and read 5 answers. AI named Contiki 2 times. It named you never.
Who AI actually recommends
You are sixth of six.
Counted across 6 answers to 6 questions your buyers actually ask. Counts, not percentages: a share-of-voice chart would round zero up into something that looks survivable.
The evidence
What Gemini told your customer.
“Because “the best” escorted tour company depends heavily on your budget, age group, travel style, and specific interests, there isn't just one single answer. However, the UK travel industry is exceptionally well-regulated (with bodies like ABTA and ATOL), and several companies stand out as the gold standard for specific types of travelers. Here is a breakdown of the best UK escorted tour companies categorized by travel style: --- ### 1. Best for In-Depth, Quality Sightseeing (The Gold Standard) * **Trafalgar** & **Insight Vacations** * **The Vibe:** Premium, well-paced, highly organized,”
We asked: “what is the best escorted tour company for group holidays in the UK”
Your AI recommendation gap
AI is recommending someone else for the questions you lose.
Across the 5 buying questions tested in this scan:
Won by your business
Won by a competitor
Left unclaimed
Every question won by a competitor is a buying conversation in which AI directed attention elsewhere.
What this is costing you
AI hands four of your five buying questions to a competitor. Here is what that is worth.
We can only put a number on this using your figures, never assumptions about your business. Unlock it and we work it out from your order value, close rate and lead volume, and show every step.
This is not a forecast of what we would add. It is the share of demand you already have, where AI currently names somebody else.
AI Recommendation Monitoring
Know every time AI changes its mind.
This report shows what AI says today. Recommendations can change as competitors publish new evidence, assistants update and your market evolves. Monitoring reruns the analysis, tracks movement and alerts you when something meaningful changes.
- Know when ChatGPT, Gemini or Claude starts recommending a competitor
- Know when an assistant stops recommending you
- Track recommendation wins and losses
- Detect new competitors entering your answers
- See new buying questions worth targeting
- Follow your AI Trust Score over time
- Understand why your visibility changed
- Get a prioritised action plan based on the latest evidence
Includes the full report rebuilt regularly, competitor tracking, change alerts and historical visibility.
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4 more assistants. 4 more answers.
Your customers don’t only ask Gemini.
A free report asks Gemini. A paid report asks all five, every week, and tells you who each one names.
Asked: “what is the best escorted tour company for group holidays in the UK”
Asked: “what is the best escorted tour company for group holidays in the UK”
Asked: “what is the best escorted tour company for group holidays in the UK”
Asked: “what is the best escorted tour company for group holidays in the UK”
AI Opportunity Map
Every buying question. And who AI hands it to.
AI recommends you
Named, not recommended
AI recommends a competitor
Nobody owns this yet
AI recommends a competitor · 4
Nobody owns this yet · 1
Your AI Action Plan
The actions that move your score, in order.
1 / 5 unlocked
Action 01 · Highest impact
Add answer pages for buyer questions
Create new pages on your website that directly answer the five questions your customers are asking AI: the value of escorted tours versus independent travel, how to book river cruises, why groups choose escorted holidays, benefits for solo travellers, and why all-inclusive tour booking removes stress. Write each as a clear, direct answer with your company as the solution.
Why this first: Your website does not answer the questions that people ask AI assistants, such as whether escorted tours are worth the money, how to book river cruises, or why someone should choose an escorted tour instead of organizing their own holiday.
The number you move
Your AI Trust Score.
AI Trust Score
AI has what it needs to recommend you
How much evidence an AI has to confidently recommend you. Four components, each counted from the answers in this report, and each one you can move.
Does AI know who you are, and is what it knows correct?
Named in 1 of 1 answers to questions that ask about you directly. 0 of 8 things AI said about you look wrong.
How to move it
Publish one page that states plainly who you are, what you sell and who you serve, in the words your buyers actually use. AI cannot repeat what you have never said.
Do the sources AI actually reads mention you?
Authority could not be measured: no assistant searched the web for these answers, so there are no sources to count. The full report grounds every engine that supports it.
How to move it
Get named on the sources AI actually reads. They are listed, in order, in the Citation Gap section of this report. Being in them is the whole game.
When AI names you, does it have anything concrete to say?
AI named you in 1 answers, endorsed you in 1, and said something specific about you in 1.
How to move it
Give AI something concrete and correct to repeat: outcomes, numbers, credentials, guarantees. A brand with nothing specific to say gets listed, not recommended.
Across the questions your buyers ask, how many does AI know you for?
AI named you in 1 of 6 answers, across 1 of the 6 buyer questions we asked.
How to move it
Answer the buying questions AI is currently handing to a rival. They are ranked by what they are costing you in the Revenue Opportunity Map.
Authority could not be measured: no assistant searched the web for these answers, so there are no sources to count. The full report grounds every engine that supports it. A component we cannot measure is left out of the score rather than counted as zero, we do not guess.
Today is the baseline
Without Monitoring
- You see only what AI said during this scan
- Competitor movement can happen without you noticing
- You cannot see whether your changes improved visibility
- You do not build historical recommendation data
With AI Recommendation Monitoring
- Know when AI changes its mind
- Track every meaningful competitor movement
- See recommendations gained and lost
- Measure whether your actions are working
- Receive the next priority based on current evidence
Become the business AI recommends, and know the moment that changes.
Prefer the one-off report first? It is £99. Upgrade within 7 days and the £99 report cost is credited against your first Monitoring payment.
Monitoring is £49/month. Save two months with annual billing: £490/year. Cancel anytime.