AI Recommendation Report · Gymshark · 14 July 2026
AI names Gymshark, but it is not the business AI recommends first.
Executive summary
256 answers · 60 questions
Across the 256 AI recommendations we analysed, your business appeared in 160. Your largest competitor, Lululemon, appeared in 84.
To decide who to recommend, AI read 577 sources. 140 of those citations were Gymshark.
Of the 60 buying questions we put to 5 AI assistants, AI recommends you for 36, names you without recommending you for 7 and hands 17 straight to a competitor.
Your AI Trust Score is 63 out of 100. AI is starting to trust you.
The quickest opportunity is “where should I buy workout clothes online”, where Lululemon currently takes 4 of the 5 answers. A category buying guide is the asset that competes for it.
Complete the first 5 actions and you are working on up to 74 of the 256 AI responses measured in this report.
AI named Lululemon 84 times and Gymshark 160 times across the 256 answers we measured.
Counted across 256 AI answers to 60 of your buyers’ real questions.
The problem
AI is telling your customers something wrong about Gymshark.
We put 60 of your buyers’ real questions to five AI assistants and read 256 answers. AI named you 160 times. It named you 160 times.
Who AI actually recommends
You are the business AI names most.
Counted across 256 answers to 60 questions your buyers actually ask. Counts, not percentages: a share-of-voice chart would round zero up into something that looks survivable.
Every assistant was asked all 60 questions except Google AI (20), which was asked only your highest-intent buying questions — the ones where a Google AI Overview actually appears. Its answers are counted against what it was asked, never against 60.
The evidence
What the AI engines told your customer.
“Short answer: it depends on your budget, body type, and the activity. Quick picks by need — try one of these online stores: - Premium / technical (running, HIIT, long-lasting leggings): Lululemon or Nike. ([goodhousekeeping.com](https://www.goodhousekeeping.com/clothing/a65223443/lululemon-no-line-align-leggings-review/?utm_source=openai)) - Size-inclusive / everyday activewear (wide size range and women’s-specific styles): Athleta. ([athleta.gap.com](https://athleta.gap.com/browse/new/all-1x-3x?cid=1171534&utm_source=openai)) - Sustainable / ethical activewear (recycled fabrics, transpar”
We asked: “where should I buy workout clothes online”
“Shop Amazon for budget-friendly basics like Colorfulkoala leggings”
We asked: “where should I buy workout clothes online”
“# Best Gym Leggings Brands Here are some top options depending on your priorities: **Premium/High-End:** - **Lululemon** - Excellent quality, great durability, but pricey ($98+) - **Girlfriend Collective** - Sustainable, high-waisted, inclusive sizing **Best Value:** - **Athleta** - Good quality at mid-range prices, lots of styles - **Allbirds** or **Outdoor Voices** - Comfortable, well-made basics **Budget-Friendly:** - **Old Navy Active** - Decent quality for the price - **Target's All in Motion** - Surprisingly good for under $40 **Performance-Focused:** - **Nike** - Technical fabrics,”
We asked: “what's the best brand for gym leggings”
“Finding the right place to buy workout clothes depends on your budget, preferred style, and how much you prioritize brand-name quality versus affordability. Here is a breakdown of where to shop based on your needs: ### 1. Best for Affordable & Quality Options If you want functional, stylish activewear without the premium price tag, several brands offer excellent value: * **CRZ YOGA (via Amazon):** Highly popular for their "Butterluxe" fabric, which many shoppers compare to high-end brands like Lululemon. They offer a wide range of leggings, shorts, and tops. * **Fabletics:** Known for th”
We asked: “where should I buy workout clothes online”
“The best online store for workout clothes depends on your budget and quality priorities: for **affordable options**, choose **Amazon** (especially brands like CRZ Yoga, IUGA, and Heathyoga), **Old Navy**, **Target** (All In Motion brand), or **Walmart**; for **premium quality**, consider **Lululemon**, **Athleta**, **Vuori**, or **Alo**; and for **discounted brand names**, check **6pm**, **TJ Maxx/Marshalls**, **Poshmark**, or **eBay** for new-with-tags items [1][2][4][10][11]. ### Key Recommendations by Category | Category | Top Stores | Why They Stand Out | |----------|------------|-------”
We asked: “where should I buy workout clothes online”
What you are still leaving on the table
Estimated revenue going to competitors in the answers you don't win — even though AI names you more than anyone else.
~100 buyers a month ask AI in your category · 36% of answers name a competitor · 20% convert · £500 average customer value.
Revenue Opportunity Map
Every buying question. And who AI hands it to.
AI recommends you
Named, not recommended
AI recommends a competitor
Nobody owns this yet
AI recommends a competitor · 17
Your AI Action Plan
What to change, in the order that changes the most.
1 / 10 unlocked
How this is ordered: by how many of your losing answers each action touches, weighted against the work it takes. The action that changes the most answers for the least effort is first. Difficulty and effort are our estimates, not measurements — everything else on this page was counted.
Create activity-specific product guides (CrossFit, running, yoga, HIIT)
AI reads YouTube and Reddit 153 times combined for product-fit questions. When you publish detailed guides explaining which Gymshark products work for specific activities and why (impact levels, fabric technology, fit recommendations), AI can cite your site instead of defaulting to YouTube reviews or Reddit threads. This directly answers the question structure AI is searching for.
Targets the questions where AI currently cannot find on-site answers for activity-specific product recommendations. Addresses the 64 YouTube and 89 Reddit citations that outrank your product pages.
- 01Create 4 standalone guides: /activity-guide/crossfit-workout-clothes, /activity-guide/running-apparel, /activity-guide/yoga-and-pilates, /activity-guide/hiit-training.
- 02In each guide, open with the exact question: 'What Gymshark products work best for [activity]?' Answer it in the first paragraph with 3-4 specific products.
- 03For each product, explain: (a) why the fabric matters for that activity (e.g., 'moisture-wicking for high sweat sports'), (b) which fit or size works best, (c) real customer quote from Trustpilot or your support site about durability in that activity.
- 04End each guide with a 'Compare' link to /compare/gymshark-vs-lululemon so AI has an on-site comparison to cite.
- 05Tag each guide internally with schema markup: `<script type='application/ld+json'>{'@type': 'Article', 'mainEntity': {'@type': 'Product', 'name': '[activity product]'}}</script>`.
- 06Publish all 4 guides within one week so they rank together as a cluster in AI search results.
The buying questions this affects
- “Your site does not answer activity-specific questions at all — Without published guides that explain which of your products work for specific activities and why, AI cannot position you as an expert for beginners, runners, or CrossFit athletes—it defaults to rivals with more visible content.”
The page to publish
Activity Guides
/activity-guide/
Content writer
Medium(est.)
About 3 days (one guide per activity; 4 guides minimum)(est.)
Complete the first 5 actions and you are working on up to 74 of the 256 AI responses measured in this report.
Those 74 are the answers where AI named a competitor and never named you. That count is measured, not modelled. We cannot promise an assistant will change its answer — we can tell you exactly which answers are in play.
The number you move
Your AI Trust Score.
AI Trust Score
AI is starting to trust you
How much evidence an AI has to confidently recommend you. Four components, each counted from the answers in this report — and each one you can move.
Does AI know who you are, and is what it knows correct?
Named in 45 of 45 answers to questions that ask about you directly. 3 of 570 things AI said about you look wrong.
How to move it
Publish one page that states plainly who you are, what you sell and who you serve — in the words your buyers actually use. AI cannot repeat what you have never said.
Do the sources AI actually reads mention you?
Your site was cited 140 times across 194 searched answers. Sources naming Lululemon were cited 806 times.
How to move it
Get named on the sources AI actually reads. They are listed, in order, in the Citation Gap section of this report. Being in them is the whole game.
When AI names you, does it have anything concrete to say?
AI named you in 160 answers, endorsed you in 121, and said something specific about you in 158.
How to move it
Give AI something concrete and correct to repeat: outcomes, numbers, credentials, guarantees. A brand with nothing specific to say gets listed, not recommended.
Across the questions your buyers ask, how many does AI know you for?
AI named you in 160 of 256 answers, across 43 of the 60 buyer questions we asked.
How to move it
Answer the buying questions AI is currently handing to a rival. They are ranked by what they are costing you in the Revenue Opportunity Map.
Become the business AI recommends.
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