AI Recommendation Report · Newmarket Holidays · Invalid Date
AI has never once recommended Newmarket Holidays to a buyer.
Executive summary
6 answers · 6 questions
Across the 6 AI recommendations we analysed, your business appeared in 0. Your largest competitor, Trafalgar, appeared in 2.
Of the 6 buying questions we put to an AI assistant, AI recommends you for 2 and hands 3 straight to a competitor. One question is owned by nobody yet, the cheapest ground on the map.
Your AI Trust Score is 75 out of 100. AI has what it needs to recommend you.
The quickest opportunity is “escorted tour holidays for people travelling alone”, where Saga currently takes 1 of the 1 answers. A use, case buying guide is the asset that competes for it.
There are 3 of 6 AI responses in play.
AI named Trafalgar 2 times across the 4 buying questions we measured. It named Newmarket Holidays not once.
Counted across 6 AI answers to 6 of your buyers’ real questions.
The problem
AI rarely recommends Newmarket Holidays, and often picks a competitor instead.
We put 6 of your buyers’ real questions to an AI assistant and read 6 answers. AI named Trafalgar 2 times. It named you never.
Who AI actually recommends
You are sixth of six.
Counted across 6 answers to 6 questions your buyers actually ask. Counts, not percentages: a share-of-voice chart would round zero up into something that looks survivable.
The evidence
What Gemini told your customer.
“Travelling alone on an escorted tour is one of the most popular ways to see the world. It gives you the **social benefits and safety** of a group trip, combined with the **independence** of exploring on your own terms—usually without the dreaded "single supplement" penalty. Here is a comprehensive guide to finding the right escorted tour holiday as a solo traveller, including the best companies, types of tours, and tips for making the most of your trip.,, ### 1. Types of Solo, Friendly Tour Operators Not all tour companies are created equal. Some cater strictly to solo travellers, while o”
We asked: “escorted tour holidays for people travelling alone”
Your AI recommendation gap
AI is recommending someone else for the questions you lose.
Across the 6 buying questions tested in this scan:
Won by your business
Won by a competitor
Left unclaimed
Every question won by a competitor is a buying conversation in which AI directed attention elsewhere.
Estimated AI opportunity, per year
An estimate, based on the competitor recommendation share measured in this scan, the AI-influenced opportunities and average customer value below, and a conservative conversion assumption.
Adjust these to see the estimate update. Nothing is saved, and no new scan runs.
AI Recommendation Monitoring can calculate a more relevant estimate using:
- Annual revenue
- Average order value
- Customer lifetime value
- Lead value
- Conversion rate
- Close rate
- Gross margin
- Repeat purchase rate
- Historical AI visibility movement
The free estimate uses simplified assumptions. Monitoring lets you replace them with your actual business figures and refine the estimate as your AI visibility changes over time. Your actual opportunity may be higher or lower once your own business data is applied.
AI Recommendation Monitoring
Know every time AI changes its mind.
This report shows what AI says today. Recommendations can change as competitors publish new evidence, assistants update and your market evolves. Monitoring reruns the analysis, tracks movement and alerts you when something meaningful changes.
- Know when ChatGPT, Gemini or Claude starts recommending a competitor
- Know when an assistant stops recommending you
- Track recommendation wins and losses
- Detect new competitors entering your answers
- See new buying questions worth targeting
- Follow your AI Trust Score over time
- Understand why your visibility changed
- Get a prioritised action plan based on the latest evidence
Includes the full report rebuilt regularly, competitor tracking, change alerts and historical visibility.
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4 more assistants. 4 more answers.
Your customers don’t only ask Gemini.
A free report asks Gemini. A paid report asks all five, every week, and tells you who each one names.
Asked: “escorted tour holidays for people travelling alone”
Asked: “escorted tour holidays for people travelling alone”
Asked: “escorted tour holidays for people travelling alone”
Asked: “escorted tour holidays for people travelling alone”
AI Opportunity Map
Every buying question. And who AI hands it to.
AI recommends you
Named, not recommended
AI recommends a competitor
Nobody owns this yet
AI recommends a competitor · 3
Nobody owns this yet · 1
AI recommends you · 2
Your AI Action Plan
The actions that move your score, in order.
1 / 5 unlocked
Action 01 · Highest impact
Add FAQ sections answering the exact questions AI assistants are asked
Create visible sections on your homepage or tour pages that directly answer: 'Are your escorted tours suitable for older travellers?', 'Do you offer guided holidays for people travelling alone?', 'Can I book a river cruise to Europe from the UK with you?', 'Do you plan everything so I don't have to?'. Write the answers as clear, complete sentences that AI can quote.
Why this first: Your website does not answer the specific questions that people ask AI assistants, such as tours for older travellers, solo travellers, fully planned holidays, and river cruises from the UK.
The number you move
Your AI Trust Score.
AI Trust Score
AI has what it needs to recommend you
How much evidence an AI has to confidently recommend you. Four components, each counted from the answers in this report, and each one you can move.
Does AI know who you are, and is what it knows correct?
Named in 2 of 2 answers to questions that ask about you directly. 0 of 10 things AI said about you look wrong.
How to move it
Publish one page that states plainly who you are, what you sell and who you serve, in the words your buyers actually use. AI cannot repeat what you have never said.
Do the sources AI actually reads mention you?
Authority could not be measured: no assistant searched the web for these answers, so there are no sources to count. The full report grounds every engine that supports it.
How to move it
Get named on the sources AI actually reads. They are listed, in order, in the Citation Gap section of this report. Being in them is the whole game.
When AI names you, does it have anything concrete to say?
AI named you in 2 answers, endorsed you in 2, and said something specific about you in 2.
How to move it
Give AI something concrete and correct to repeat: outcomes, numbers, credentials, guarantees. A brand with nothing specific to say gets listed, not recommended.
Across the questions your buyers ask, how many does AI know you for?
AI named you in 2 of 6 answers, across 2 of the 6 buyer questions we asked.
How to move it
Answer the buying questions AI is currently handing to a rival. They are ranked by what they are costing you in the Revenue Opportunity Map.
Authority could not be measured: no assistant searched the web for these answers, so there are no sources to count. The full report grounds every engine that supports it. A component we cannot measure is left out of the score rather than counted as zero, we do not guess.
Today is the baseline
Without Monitoring
- You see only what AI said during this scan
- Competitor movement can happen without you noticing
- You cannot see whether your changes improved visibility
- You do not build historical recommendation data
With AI Recommendation Monitoring
- Know when AI changes its mind
- Track every meaningful competitor movement
- See recommendations gained and lost
- Measure whether your actions are working
- Receive the next priority based on current evidence
Become the business AI recommends, and know the moment that changes.
Recovering even a small part of the estimated opportunity could cover the cost of Monitoring. This is a contextual comparison, not a guarantee of revenue.
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Monitoring is ÂŁ49/month. Save two months with annual billing: ÂŁ490/year. Cancel anytime.