AI Recommendation Report · Pact Coffee · 14 July 2026
AI names Pact Coffee, but it is not the business AI recommends first.
Executive summary
200 answers · 60 questions
Across the 200 AI recommendations we analysed, your business appeared in 89. Your largest competitor, Trade Coffee, appeared in 21.
To decide who to recommend, AI read 458 sources. 100 of those citations were Pact Coffee.
Of the 60 buying questions we put to 5 AI assistants, AI recommends you for 43, names you without recommending you for 5 and hands 11 straight to a competitor. One question is owned by nobody yet — the cheapest ground on the map.
Your AI Trust Score is 55 out of 100. AI is starting to trust you.
The quickest opportunity is “which coffee subscription has the most variety”, where Trade Coffee currently takes 4 of the 4 answers. A category buying guide is the asset that competes for it.
Complete the first 5 actions and you are working on up to 56 of the 200 AI responses measured in this report.
ChatGPT did not answer any of the 60 questions we put to it, so it is not represented in this report. Everything else in this report completed normally.
In 56 of the 145 buying questions where AI chose freely, it never mentioned Pact Coffee once — and it named Trade Coffee in 21 of them.
Counted across 200 AI answers to 60 of your buyers’ real questions.
The problem
AI is telling your customers something wrong about Pact Coffee.
We put 60 of your buyers’ real questions to five AI assistants and read 200 answers. AI named you 89 times. It named you 89 times.
Who AI actually recommends
You are the business AI names most.
Counted across 200 answers to 60 questions your buyers actually ask. Counts, not percentages: a share-of-voice chart would round zero up into something that looks survivable.
Every assistant was asked all 60 questions except Google AI (20), which was asked only your highest-intent buying questions — the ones where a Google AI Overview actually appears. Its answers are counted against what it was asked, never against 60.
The evidence
What the AI engines told your customer.
ChatGPT did not return an answer for this question.
We asked: “what is the best specialty coffee subscription in the UK”
“The "best" specialty coffee subscription in the UK depends on your brewing preference and whether you want to stick to a single roaster or discover new brands. Recent independent reviews and coffee community consensus highlight these top specialty subscriptions: Best for Discovering Multiple Roasters: Batch Coffee Club . Delivers 2x200g bags from various independent UK and Irish roasters to your door, making it ideal for exploring different origins and tasting notes. Best Multi-Brand & Ethical Choice: RISE COFFEE BOX . Voted #1 by several UK outlets, this B-Corp certified subscription curates ”
We asked: “what is the best specialty coffee subscription in the UK”
“# Fresh Roasted Coffee Delivery Options For the freshest roasted coffee, here are some top choices: **Specialty Roasters with Direct Shipping:** - **Blue Bottle Coffee** - Ships within days of roasting; known for high quality - **Intelligentsia Coffee** - Fresh roasts with a focus on single-origin beans - **Counterculture Coffee** - Excellent quality, ships quickly after roasting - **Onyx Coffee Lab** - Award-winning roaster with fresh shipments - **Chromatic Coffee** - Emphasizes freshness and transparency about roast dates **Local Options:** - Check for **local specialty roasters** in you”
We asked: “who delivers the freshest roasted coffee”
“If you are looking for the widest variety of coffee, **Bean Box** and **Trade Coffee** are consistently rated as the top choices because they act as marketplaces, pulling from dozens of different roasters rather than just one. ### Top Subscriptions for Maximum Variety * **Bean Box:** Often cited as having the largest catalog—with over 600 coffee options—this is an excellent choice if your primary goal is to try as many different beans, origins, and processing methods (including unique options like anaerobic-processed beans) as possible. * **Trade Coffee:** Known for its massive network o”
We asked: “which coffee subscription has the most variety”
“The **best overall specialty coffee subscription in the UK** is the **Hermanos Exotic Coffee Subscription**, which costs £24 per box and is recognized for its high-quality, unique blends [2]. Other top-rated options depending on your specific needs include: | Category | Subscription | Price | Key Feature | |---|---|---|---| | **Best Budget** | **Rave Coffee** | £9.95 | Best-rated specialty option at a low price point [2][3] | | **Best Social Enterprise** | **Redemption Roasters** | £11.50 | Focuses on rehabilitating former prisoners through coffee production [2] | | **Best for Gifting** | **”
We asked: “what is the best specialty coffee subscription in the UK”
What you are still leaving on the table
Estimated revenue going to competitors in the answers you don't win — even though AI names you more than anyone else.
~100 buyers a month ask AI in your category · 34% of answers name a competitor · 20% convert · £500 average customer value.
Revenue Opportunity Map
Every buying question. And who AI hands it to.
AI recommends you
Named, not recommended
AI recommends a competitor
Nobody owns this yet
AI recommends a competitor · 11
Nobody owns this yet · 1
Your AI Action Plan
What to change, in the order that changes the most.
1 / 10 unlocked
How this is ordered: by how many of your losing answers each action touches, weighted against the work it takes. The action that changes the most answers for the least effort is first. Difficulty and effort are our estimates, not measurements — everything else on this page was counted.
Create a single page that answers 'Is Pact Coffee the same as [other Pact brand]?' and clarifies brand identity
AI is actively confusing Pact Coffee with unrelated Pact brands and either recommending those brands or staying silent. A single, clear page with the exact phrase 'Pact Coffee is not [clothing brand/fashion/etc]' in the heading and body will resolve this disambiguation at the source. This removes 68 competitor recommendations caused by confusion rather than actual preference.
Targets the critical issue where AI recommends Trade Coffee or stays silent in 68 answers because it cannot distinguish Pact Coffee from other Pact brands. Removes the confusion barrier entirely.
- 01Create a new page at /about/pact-coffee-specialty-roaster with an H1 that includes both 'Pact Coffee' and 'not' in the same sentence (e.g., 'Pact Coffee is specialty coffee roasting, not a clothing or fashion brand').
- 02In the first paragraph, name 2–3 other Pact brands by category (e.g., 'Pact clothing' or 'Pact activewear') and explicitly state Pact Coffee is separate from each.
- 03Add a structured FAQ section with questions like 'Is Pact Coffee the same as Pact clothing?' and 'What is Pact Coffee?' with direct yes/no or clear answers.
- 04Include a sentence about what Pact Coffee IS (specialty roasted coffee, subscription, UK-based) so AI has a positive identity anchor when it reads this page.
- 05Ensure the page is linked from the main navigation or homepage so it appears early in any AI crawl of your site.
The buying questions this affects
- “AI confuses Pact Coffee with unrelated Pact brands — When AI cannot distinguish Pact Coffee from other unrelated Pact brands, it either recommends those brands or becomes uncertain about which Pact to recommend, leading to silence or competitor mentions.”
The page to publish
Pact Coffee: The Specialty Coffee Roastery (Not the Clothing Brand)
/about/pact-coffee-specialty-roaster
Content writer
Low(est.)
About 1.5 hours(est.)
Complete the first 5 actions and you are working on up to 56 of the 200 AI responses measured in this report.
Those 56 are the answers where AI named a competitor and never named you. That count is measured, not modelled. We cannot promise an assistant will change its answer — we can tell you exactly which answers are in play.
The number you move
Your AI Trust Score.
AI Trust Score
AI is starting to trust you
How much evidence an AI has to confidently recommend you. Four components, each counted from the answers in this report — and each one you can move.
Does AI know who you are, and is what it knows correct?
Named in 35 of 35 answers to questions that ask about you directly. 2 of 477 things AI said about you look wrong. 3 of 4 assistants said they have never heard of you.
How to move it
Publish one page that states plainly who you are, what you sell and who you serve — in the words your buyers actually use. AI cannot repeat what you have never said.
Do the sources AI actually reads mention you?
Your site was cited 100 times across 140 searched answers. Sources naming Trade Coffee were cited 593 times.
How to move it
Get named on the sources AI actually reads. They are listed, in order, in the Citation Gap section of this report. Being in them is the whole game.
When AI names you, does it have anything concrete to say?
AI named you in 134 answers, endorsed you in 108, and said something specific about you in 133.
How to move it
Give AI something concrete and correct to repeat: outcomes, numbers, credentials, guarantees. A brand with nothing specific to say gets listed, not recommended.
Across the questions your buyers ask, how many does AI know you for?
AI named you in 134 of 200 answers, across 48 of the 60 buyer questions we asked.
How to move it
Answer the buying questions AI is currently handing to a rival. They are ranked by what they are costing you in the Revenue Opportunity Map.
Become the business AI recommends.
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