AI Recommendation Report · Simply Business · 14 July 2026
AI names Simply Business, but it is not the business AI recommends first.
Executive summary
157 answers · 60 questions
Across the 157 AI recommendations we analysed, your business appeared in 59. Your largest competitor, Hiscox, appeared in 50.
To decide who to recommend, AI read 440 sources. 25 of those citations were Simply Business.
Of the 60 buying questions we put to 5 AI assistants, AI recommends you for 24, names you without recommending you for 3 and hands 27 straight to a competitor. 6 questions are owned by nobody yet — the cheapest ground on the map.
Your AI Trust Score is 44 out of 100. AI has thin grounds to recommend you.
The quickest opportunity is “best landlord insurance providers”, where State Farm currently takes 4 of the 4 answers. A category buying guide is the asset that competes for it.
Complete the first 5 actions and you are working on up to 59 of the 157 AI responses measured in this report.
ChatGPT did not answer any of the 60 questions we put to it, so it is not represented in this report. Gemini answered 17 of 60 questions. The rest are not counted. Everything else in this report completed normally.
AI named Hiscox 50 times and Simply Business 59 times across the 157 answers we measured.
Counted across 157 AI answers to 60 of your buyers’ real questions.
The problem
AI is telling your customers something wrong about Simply Business.
We put 60 of your buyers’ real questions to five AI assistants and read 157 answers. AI named you 59 times. It named you 59 times.
Who AI actually recommends
You are the business AI names most.
Counted across 157 answers to 60 questions your buyers actually ask. Counts, not percentages: a share-of-voice chart would round zero up into something that looks survivable.
Every assistant was asked all 60 questions except Google AI (20), which was asked only your highest-intent buying questions — the ones where a Google AI Overview actually appears. Its answers are counted against what it was asked, never against 60.
The evidence
What the AI engines told your customer.
ChatGPT did not return an answer for this question.
We asked: “best business insurance uk”
“For the US, the cheapest public liability (often called general liability) insurance starts at around $17 to $25 per month. Providers like NEXT Insurance, Thimble, and Progressive Commercial offer some of the lowest baseline prices and specialize in quick digital quotes. Your exact rate depends entirely on your industry, revenue, and location. For example, a desk-based consultant pays significantly less than a general contractor. To get the cheapest rate, it is highly recommended to compare personalized quotes across multiple platforms. You can check options using: NEXT Insurance for fast, cus”
We asked: “who offers the cheapest public liability insurance”
“# Best Professional Indemnity Insurance Companies The "best" depends on your profession and needs, but top-rated providers include: **Major UK insurers:** - **Hiscox** - Excellent for freelancers, consultants, and creative professionals - **Allianz** - Strong coverage across many professions - **AXA** - Comprehensive policies with good claims support - **Zurich** - Well-regarded for specialist sectors - **Chubb** - Premium option with extensive coverage **What to compare:** - Coverage limits for your specific profession - Excess amounts - Claims handling reputation - Price and value - Addit”
We asked: “which company has best professional indemnity insurance”
“There is no single "cheapest" insurance provider because **premiums are calculated based on your specific risk profile.** A roofer will pay significantly more than a consultant, and a business in a high-crime area will pay more than one in a low-risk area. However, you can consistently find the lowest rates by following these strategies and targeting specific types of insurers: ### 1. Target "Direct-to-Consumer" Online Insurers Traditional insurance brokers provide great service, but they often add a commission or service fee. To get the cheapest price, look for companies that allow you to b”
We asked: “who offers the cheapest public liability insurance”
“**Chubb** is widely considered the company with the best professional indemnity (professional liability) insurance, earning a **5.0-star rating** and the title of **"Best for Overall"** in major industry evaluations[1]. Key details supporting this ranking: | Criterion | Top Provider | Why It Stands Out | |-----------|--------------|-------------------| | Overall Rating | **Chubb** | Received a perfect **5.0/5.0** score[1] | | High Coverage Limits | **The Hartford** | Offers the highest aggregate limit at **$5 million**, surpassing competitors' typical $3 million cap[3] | | Specialized Provid”
We asked: “which company has best professional indemnity insurance”
What you are still leaving on the table
Estimated revenue going to competitors in the answers you don't win — even though AI names you more than anyone else.
~100 buyers a month ask AI in your category · 47% of answers name a competitor · 20% convert · £500 average customer value.
Revenue Opportunity Map
Every buying question. And who AI hands it to.
AI recommends you
Named, not recommended
AI recommends a competitor
Nobody owns this yet
AI recommends a competitor · 27
Your AI Action Plan
What to change, in the order that changes the most.
1 / 10 unlocked
How this is ordered: by how many of your losing answers each action touches, weighted against the work it takes. The action that changes the most answers for the least effort is first. Difficulty and effort are our estimates, not measurements — everything else on this page was counted.
Create landlord insurance cost guide page
AI cannot find pricing information on Simply Business's site, so it defaults to competitors' pricing pages. A dedicated cost guide gives AI authoritative local source to cite, making Simply Business appear more transparent than Hiscox.
Targets 74 answers where Hiscox was recommended instead of Simply Business. Pricing is the first trust signal buyers need; without it on your site, AI treats competitors as more helpful.
- 01Write 1,200-word guide opening with 'Landlord insurance costs between £X–£Y per year for most UK landlords' (use Simply Business's own data or anonymised customer benchmarks).
- 02Break down cost drivers: property value, location, tenant type, claims history, coverage level. Use real examples ('A £250k flat in London costs roughly X, a £400k house in Manchester costs roughly Y').
- 03Add comparison table: Simply Business's 7-minute quote process vs. traditional brokers' 2–3 week turnaround (cite time cost to buyer).
- 04Include FAQ section answering 'Why does Hiscox cost more/less?' and 'Can I get a quote without providing personal details?' (both measured questions).
- 05Link from: /landlord-insurance main product page, /about page, and footer 'Cost guides' section.
- 06Publish and submit URL to Google Search Console to ensure AI crawlers index it within 48 hours.
The buying questions this affects
- “what does landlord insurance cost”
The page to publish
Landlord Insurance Cost Guide: What You'll Actually Pay in 2024
/landlord-insurance-cost-guide
Content writer
Low(est.)
About 4 hours(est.)
Complete the first 5 actions and you are working on up to 59 of the 157 AI responses measured in this report.
Those 59 are the answers where AI named a competitor and never named you. That count is measured, not modelled. We cannot promise an assistant will change its answer — we can tell you exactly which answers are in play.
The number you move
Your AI Trust Score.
AI Trust Score
AI has thin grounds to recommend you
How much evidence an AI has to confidently recommend you. Four components, each counted from the answers in this report — and each one you can move.
Does AI know who you are, and is what it knows correct?
Named in 24 of 27 answers to questions that ask about you directly. 3 of 129 things AI said about you look wrong. 2 of 4 assistants said they have never heard of you.
How to move it
Publish one page that states plainly who you are, what you sell and who you serve — in the words your buyers actually use. AI cannot repeat what you have never said.
Do the sources AI actually reads mention you?
Your site was cited 25 times across 80 searched answers. Sources naming Hiscox were cited 521 times.
How to move it
Get named on the sources AI actually reads. They are listed, in order, in the Citation Gap section of this report. Being in them is the whole game.
When AI names you, does it have anything concrete to say?
AI named you in 59 answers, endorsed you in 43, and said something specific about you in 53.
How to move it
Give AI something concrete and correct to repeat: outcomes, numbers, credentials, guarantees. A brand with nothing specific to say gets listed, not recommended.
Across the questions your buyers ask, how many does AI know you for?
AI named you in 59 of 157 answers, across 27 of the 60 buyer questions we asked.
How to move it
Answer the buying questions AI is currently handing to a rival. They are ranked by what they are costing you in the Revenue Opportunity Map.
Become the business AI recommends.
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