AI Recommendation Report · Northwave Accounting · 14 July 2026
AI currently trusts ABC Accounting far more than it trusts Northwave Accounting.
Executive summary
300 answers · 60 questions
Across the 300 AI recommendations we analysed, your business appeared in 60. Your largest competitor, ABC Accounting, appeared in 300.
To decide who to recommend, AI read 5 sources. Not one of them was Northwave Accounting. AI consistently trusts the sources that mention your competitors more than it trusts yours.
Of the 60 buying questions we put to 5 AI assistants, AI names you without recommending you for 60.
Your AI Trust Score is 11 out of 100. AI has no reason to recommend you.
The quickest opportunity is “Who are the best accountants in Manchester?”, where ABC Accounting currently takes 5 of the 5 answers. A category buying guide is the asset that competes for it.
Complete the first 3 actions and you are working on up to 240 of the 300 AI responses measured in this report.
A customer asking AI about your category is 5 times more likely to be shown ABC Accounting than Northwave Accounting.
Counted across 300 AI answers to 60 of your buyers’ real questions.
The problem
AI is recommending ABC Accounting to your customers, not Northwave Accounting.
We put 60 of your buyers’ real questions to five AI assistants and read 300 answers. AI named ABC Accounting 300 times. It named you 60 times.
Who AI actually recommends
You are third of four.
Counted across 300 answers to 60 questions your buyers actually ask. Counts, not percentages: a share-of-voice chart would round zero up into something that looks survivable.
The evidence
What the AI engines told your customer.
“For accountants in Manchester, I'd recommend ABC Accounting and Ledger Partners. Both have excellent reviews and specialise in small business tax.”
We asked: “Who are the best accountants in Manchester?”
“Top-rated accountants in Manchester include ABC Accounting, known for small business support, and Northgate Tax.”
We asked: “Who are the best accountants in Manchester?”
“There are several options in Manchester, including Northwave Accounting, though ABC Accounting is the one most people mention first.”
We asked: “Who are the best accountants in Manchester?”
“ABC Accounting is a popular and highly rated choice for accountancy in Manchester.”
We asked: “Who are the best accountants in Manchester?”
“The most recommended Manchester accountants are ABC Accounting and Ledger Partners, based on review sites.”
We asked: “Who are the best accountants in Manchester?”
What this is costing you
Estimated revenue walking to competitors every month while AI answers this question without you in it.
~100 buyers a month ask AI in your category · 100% of answers name a competitor · 20% convert · £500 average customer value.
Revenue Opportunity Map
Every buying question. And who AI hands it to.
AI recommends you
Named, not recommended
AI recommends a competitor
Nobody owns this yet
Named, not recommended · 60
Your AI Action Plan
What to change, in the order that changes the most.
1 / 3 unlocked
How this is ordered: by how many of your losing answers each action touches, weighted against the work it takes. The action that changes the most answers for the least effort is first. Difficulty and effort are our estimates, not measurements — everything else on this page was counted.
Publish one page that says exactly who you serve and where
AI matches the words on your page to the words in the buyer's question. Right now nothing on your site matches what they are asking.
Targets the answers where AI recommended ABC Accounting and never named you.
- 01Write the page title exactly as a buyer would ask it.
- 02In the first paragraph, name the city, the company size and the three services.
- 03Add a short answer to each of the five questions buyers ask most.
- 04Publish it and link to it from the homepage.
The buying questions this affects
- “Who are the best accountants in Manchester?”
- “Which Manchester accountant is best for small business tax?”
The page to publish
Accountants in Manchester for small limited companies
/accountants-manchester-small-business
Content writer
Low(est.)
About 2 hours(est.)
Complete the first 3 actions and you are working on up to 240 of the 300 AI responses measured in this report.
Those 240 are the answers where AI named a competitor and never named you. That count is measured, not modelled. We cannot promise an assistant will change its answer — we can tell you exactly which answers are in play.
The number you move
Your AI Trust Score.
AI Trust Score
AI has no reason to recommend you
How much evidence an AI has to confidently recommend you. Four components, each counted from the answers in this report — and each one you can move.
Does AI know who you are, and is what it knows correct?
Named in 12 of 60 answers to questions that ask about you directly. AI made no specific claims about you to check. 4 of 5 assistants said they have never heard of you.
How to move it
Publish one page that states plainly who you are, what you sell and who you serve — in the words your buyers actually use. AI cannot repeat what you have never said.
Do the sources AI actually reads mention you?
AI read 5 sources across 240 searched answers. None of them were yours. Sources naming ABC Accounting were read 480 times.
How to move it
Get named on the sources AI actually reads. They are listed, in order, in the Citation Gap section of this report. Being in them is the whole game.
When AI names you, does it have anything concrete to say?
AI named you in 60 answers, endorsed you in 0, and said something specific about you in 0.
How to move it
Give AI something concrete and correct to repeat: outcomes, numbers, credentials, guarantees. A brand with nothing specific to say gets listed, not recommended.
Across the questions your buyers ask, how many does AI know you for?
AI named you in 60 of 300 answers, across 60 of the 60 buyer questions we asked.
How to move it
Answer the buying questions AI is currently handing to a rival. They are ranked by what they are costing you in the Revenue Opportunity Map.
Become the business AI recommends.
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