AI Recommendation Report · Wild · 14 July 2026
AI names Wild, but it is not the business AI recommends first.
Executive summary
256 answers · 60 questions
Across the 256 AI recommendations we analysed, your business appeared in 126. Your largest competitor, Native, appeared in 49.
To decide who to recommend, AI read 617 sources. 89 of those citations were Wild.
Of the 60 buying questions we put to 5 AI assistants, AI recommends you for 31, names you without recommending you for 7 and hands 22 straight to a competitor.
Your AI Trust Score is 47 out of 100. AI is starting to trust you.
The quickest opportunity is “what is the best natural deodorant brand”, where Native currently takes 3 of the 5 answers. A category buying guide is the asset that competes for it.
Complete the first 5 actions and you are working on up to 96 of the 256 AI responses measured in this report.
AI named Native 49 times and Wild 126 times across the 256 answers we measured.
Counted across 256 AI answers to 60 of your buyers’ real questions.
The problem
AI is telling your customers something wrong about Wild.
We put 60 of your buyers’ real questions to five AI assistants and read 256 answers. AI named you 126 times. It named you 126 times.
Who AI actually recommends
You are the business AI names most.
Counted across 256 answers to 60 questions your buyers actually ask. Counts, not percentages: a share-of-voice chart would round zero up into something that looks survivable.
Every assistant was asked all 60 questions except Google AI (20), which was asked only your highest-intent buying questions — the ones where a Google AI Overview actually appears. Its answers are counted against what it was asked, never against 60.
The evidence
What the AI engines told your customer.
“Short answer: there’s no single “best” natural deodorant — the right one depends on your skin (sensitive vs not), how much you sweat, and the format you prefer (stick, gel, cream, spray). Below are widely recommended options by editors and dermatologists, with why each is worth trying. - Native — popular, widely praised for scent variety and everyday performance (best overall/personal‑care favorite for many testers). ([nbcnews.com](https://www.nbcnews.com/select/shopping/best-natural-deodorants-rcna259427)) - Schmidt’s — solid stick option, long‑lasting and certified natural by some certifi”
We asked: “what is the best natural deodorant brand”
“The "best" natural deodorant depends on your skin type and daily activity level. Here are the top-rated brands across different categories: Best for Sensitive Skin: Native Deodorant Go to product viewer dialog for this item. offers baking-soda-free formulas that glide on clear without irritation and come in universally loved scents like Coconut & Vanilla. Best for Sweat & Odor Control: Kosas Chemistry AHA Serum Deodorant Go to product viewer dialog for this item. uses a unique blend of alpha-hydroxy acids (AHAs) to chemically exfoliate and neutralize odor-causing bacteria rather than just mask”
We asked: “what is the best natural deodorant brand”
“# Top Natural Deodorant Brands Here are some of the best options depending on your needs: **Most Popular:** - **Native** - Great balance of effectiveness and natural ingredients, widely available - **Schmidts** - Long-established brand with many scent options **Most Effective:** - **Primal Pit Paste** - Highly rated for odor control despite minimal ingredients - **Routine** - Aluminum-free antiperspirant option with good reviews **Best for Sensitive Skin:** - **Corpus Christi** - Minimal, clean ingredient list - **Myro** - Refillable, sustainable option **Budget-Friendly:** - **Arm & Hamm”
We asked: “what is the best natural deodorant brand”
“Finding the "best" natural deodorant is often a personal journey, as effectiveness depends heavily on your body chemistry, activity level, and skin sensitivity. Because natural deodorants work by neutralizing odor rather than blocking sweat (as antiperspirants do with aluminum), it may take some experimentation to find your perfect match. Below are some of the most highly-regarded natural deodorant brands for 2026, categorized by what they do best. ### **Top-Rated Natural Deodorant Brands** * **Best Overall for Daily Use:** **Humble** Humble is frequently cited for hitting the "sweet ”
We asked: “what is the best natural deodorant brand”
“There is no single universally "best" natural deodorant brand, as the top choice depends on your specific needs (e.g., sensitive skin, heavy activity, or scent preference), but **Lume Whole Body Deodorant** is currently rated as the **Best Overall Natural Deodorant** by expert testers in 2026 [2]. Other top-rated brands and their standout categories include: | Category | Best Brand/Product | Source | | :--- | :--- | :--- | | **Best Overall (2026)** | **Lume Whole Body Deodorant** | [2] | | **Best Overall (Alternative)** | **HUME Aluminum Free Deodorant** | [4] | | **Best Overall (Beauty Edit”
We asked: “what is the best natural deodorant brand”
What you are still leaving on the table
Estimated revenue going to competitors in the answers you don't win — even though AI names you more than anyone else.
~100 buyers a month ask AI in your category · 47% of answers name a competitor · 20% convert · £500 average customer value.
Revenue Opportunity Map
Every buying question. And who AI hands it to.
AI recommends you
Named, not recommended
AI recommends a competitor
Nobody owns this yet
AI recommends a competitor · 22
Your AI Action Plan
What to change, in the order that changes the most.
1 / 12 unlocked
How this is ordered: by how many of your losing answers each action touches, weighted against the work it takes. The action that changes the most answers for the least effort is first. Difficulty and effort are our estimates, not measurements — everything else on this page was counted.
Create 'Why Choose Wild' authority page to consolidate trust claims
AI treats third-party sources (Reddit, YouTube, Healthline) as more authoritative than Wild's own claims because Wild has no consolidated, structured page that directly addresses the objections and trust barriers that drive people to external sources. This single page will give AI a primary source to cite instead of redirecting to 60 Reddit mentions and 23 Healthline mentions.
Targets the 120 competitor recommendations where AI defaulted to external sources instead of citing Wild directly. Reduces reliance on third-party authority sites that may favour Native or other brands.
- 01List the 7 most common objections from the audit: sensitive skin, staining, cost vs conventional, performance vs Native, safety vs aluminum, effectiveness concerns, and teenage suitability.
- 02Write a 1,200-word page with one section per objection. Each section must have a claim + evidence structure: e.g. 'Wild works for sensitive skin because [ingredient names] and [link to clinical test or third-party review if you have it].'
- 03Include a direct comparison statement: 'Wild vs Native: Why we're different' (50 words). Example: 'Both are natural, but Wild is refillable, reducing plastic by 80% per year, and we use [specific ingredient] for sensitive skin where Native uses [ingredient].'
- 04Embed structured FAQ markup (JSON-LD) so AI can extract Q&A pairs like 'Why is Wild better than conventional deodorant?' and cite the page directly.
- 05Link this page from the homepage hero section with the text: 'See why 100,000+ people switched to Wild' (or your actual number).
- 06Submit to Google Search Console and update the XML sitemap after publishing.
The buying questions this affects
- “Homepage redirects to third-party review sites instead of addressing common objections”
The page to publish
Why Choose Wild: The Refillable Deodorant That Actually Works
/why-choose-wild
Content writer
Low(est.)
About 4 hours(est.)
Complete the first 5 actions and you are working on up to 96 of the 256 AI responses measured in this report.
Those 96 are the answers where AI named a competitor and never named you. That count is measured, not modelled. We cannot promise an assistant will change its answer — we can tell you exactly which answers are in play.
The number you move
Your AI Trust Score.
AI Trust Score
AI is starting to trust you
How much evidence an AI has to confidently recommend you. Four components, each counted from the answers in this report — and each one you can move.
Does AI know who you are, and is what it knows correct?
Named in 34 of 44 answers to questions that ask about you directly. 5 of 414 things AI said about you look wrong. 2 of 4 assistants said they have never heard of you.
How to move it
Publish one page that states plainly who you are, what you sell and who you serve — in the words your buyers actually use. AI cannot repeat what you have never said.
Do the sources AI actually reads mention you?
Your site was cited 89 times across 185 searched answers. Sources naming Native were cited 579 times.
How to move it
Get named on the sources AI actually reads. They are listed, in order, in the Citation Gap section of this report. Being in them is the whole game.
When AI names you, does it have anything concrete to say?
AI named you in 126 answers, endorsed you in 76, and said something specific about you in 121.
How to move it
Give AI something concrete and correct to repeat: outcomes, numbers, credentials, guarantees. A brand with nothing specific to say gets listed, not recommended.
Across the questions your buyers ask, how many does AI know you for?
AI named you in 126 of 256 answers, across 38 of the 60 buyer questions we asked.
How to move it
Answer the buying questions AI is currently handing to a rival. They are ranked by what they are costing you in the Revenue Opportunity Map.
Become the business AI recommends.
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